Shin Chen, CTO of Sales Marker

At the bustling intersection of technology and innovation, few figures shine as brightly as Shin Chen, the visionary CTO of Sales Marker. Born in Japan and raised in China, Chen’s journey is as diverse as the global landscape he now navigates with finesse.

Armed with a degree from Washington University in St. Louis, Chen embarked on his professional odyssey at LINE Corp, the powerhouse behind Japan’s most popular messaging app. Here, he honed his skills, pioneering company-wide data platforms, and spearheading research and development for the next generation of real-time data solutions.

Chen’s career trajectory took an unforeseen shift when he crossed paths with the CEO and COO of Sales Marker. During a thought-provoking conversation with them, Chen discovered a significant inefficiency in the traditional sales approach. This realization ignited Chen’s passion that is revolutionizing the industry.

Appalled by the outdated practices prevalent in the sales domain, Chen pondered a fundamental question: Why settle for a mere 3% success rate when technology could optimize the process and yield far greater results? Fueled by this vision and driven by a desire to empower businesses worldwide, Chen co-founded Sales Marker —a beacon of innovation in the realm of sales and marketing.

Sales Marker isn’t just a startup; it’s a testament to Chen’s unwavering belief in the transformative power of technology and data. By harnessing cutting-edge AI and intent data, Sales Marker redefines the sales landscape, enabling businesses to identify and engage with potential customers with unprecedented precision and efficiency.

“In a world inundated with data, we offer clarity,” Chen explains. “Sales Marker leverages AI to pinpoint companies actively seeking solutions— companies ripe for engagement. Our mission is simple yet profound: to liberate businesses from the shackles of convention, fostering a culture of boundless exploration and growth.”

Driven by this mission, Sales Marker is more than a company—it’s a catalyst for change, propelling individuals and organizations towards a future where limitations are but a distant memory and possibilities are limitless. “We want to make a world where everybody can take a new challenge. Our platform can help people run their businesses without worrying about conservatism. We believe one reason that people can’t challenge is because they want to prevent missing existing business. We can change this kind of mindset by increasing revenue through our new intent-based platform,” explains Chen.

The Rise of Intent-Based Methodology

In the labyrinth of traditional sales approaches prevalent in Japan, success often hinges on sheer volume—more actions, more outreach, and more hustle. Like intrepid treasure hunters, sales teams embark on a quest, casting a wide net through a barrage of emails, phone calls, direct messages, and even door-to-door sales. Yet, amidst this frenetic pursuit, inefficiencies abound, and opportunities slip through the cracks.

Enter Sales Marker —a beacon of innovation in an industry ripe for disruption. At its helm, Shin Chen leads a paradigm shift from the antiquated methods of yesteryear to a dynamic, intent-based sales methodology.

“We provide precision where others rely on chance,” Chen elucidates. “By meticulously analyzing user intent, we match businesses with the most promising leads in real-time. It’s not just about who to approach, but when and how—a strategic dance orchestrated by data and driven by intent.”

Sales Marker empowers sales teams with a diverse arsenal of engagement tools, ranging from emails and forms to direct messages, all tailored to maximize impact. Leveraging its vast database and advanced algorithms, the company offers a multi-channel approach that optimizes every interaction, ensuring that each outreach resonates with the target audience.

In a landscape plagued by dwindling workforce numbers—a consequence of Japan’s population decline—Sales Marker’s approach heralds a paradigm shift. “We’re not just streamlining sales processes; we’re revolutionizing work itself,” Chen asserts. With 80% of sales professionals contemplating career changes due to the arduous nature of traditional methods, Sales Marker’s solution couldn’t be timelier.

“Intent-based sales isn’t just about efficiency; it’s about empowerment,” Chen emphasizes. “By doing more with less, we’re not only driving business growth but redefining the very fabric of our society. It’s about working smarter, not harder—a philosophy that resonates far beyond the confines of the boardroom.”

AI-Powered Precision

At the heart of Sales Marker’s transformative approach lies the seamless integration of artificial intelligence (AI) and cutting-edge data analytics—a marriage of innovation that revolutionizes how businesses identify and engage high-conversion prospects.

“With AI as our cornerstone, we don’t just meet the needs of today; we anticipate the demands of tomorrow,” explains Shin Chen, illuminating the company’s forward-thinking ethos. “By harnessing the power of clients’ existing data, AI crafts the perfect customer profile—an intricate tapestry woven from both static and dynamic elements. This profile isn’t static; it evolves with the company, capturing nuances like employee growth rates, funding announcements, and product launches.”

Fueled by a vast database comprising 5 million corporate entities, Sales Marker ensures the accuracy and relevance of its insights—a feat made possible through meticulous data aggregation from across the digital landscape. Leveraging state-of-the-art language models, Sales Marker scours the depths of the internet, extracting invaluable information from investor relations documents, homepages, job descriptions, and beyond.

But data alone isn’t enough. Sales Marker’s true innovation lies in its ability to seamlessly marry corporate entity data with sales signals, enabling precise targeting and unparalleled engagement. “Every industry has its unique signals,” Chen elucidates. “From the number of employees to the establishment year, each data point serves as a beacon, guiding our AI towards the most promising prospects.”

Yet, Sales Marker’s prowess doesn’t end there. By analyzing web search behavior along the buyer journey, Sales Marker unveils a treasure trove of insights, pinpointing companies at various stages of the purchasing process. “We don’t just identify needs; we anticipate them,” Chen affirms. “Whether a company is in the problem identification phase or actively comparing services, our AI orchestrates the perfect response—a tailored approach that resonates with each unique journey.”

Recognizing the diversity of industries and businesses, Sales Marker tailors its approach with surgical precision. “There’s no one-size-fits-all solution,” Chen asserts. “Each industry, each company has its own rhythm. Our AI adapts accordingly, discerning the most effective strategy based on past performance and real-time insights.”

Navigating the Future

As the technological landscape continues to evolve, Shin Chen offers a glimpse into the future of B2B sales intelligence—a future shaped by the inexorable march of AI and the seismic shifts wrought by global events like COVID-19.

“The rise of AI is inevitable,” Chen asserts, highlighting its transformative potential in reshaping the sales intelligence landscape. “Where once offline interactions predominated, the pandemic has catalyzed a shift towards online engagement—an evolution that demands a new breed of sales intelligence platforms, ones rooted in AI-native applications.”

Sales Marker stands at the vanguard of this technological revolution, leveraging AI to chart a course toward a more streamlined, automated future. Through a relentless focus on hiring top-tier talent and embracing cutting-edge technologies, Sales Marker stays ahead of the curve, ensuring its platform remains at the forefront of innovation.

Yet, with innovation comes the challenge. As the CTO of Sales Marker, Chen grapples with the task of building a product team capable of translating customer feedback into tangible solutions. “It’s not just about building features; it’s about delivering outcomes,” he explains. By fostering a culture of collaboration and empowering engineers to engage directly with business stakeholders, Chen navigates the complex terrain of product development with finesse.

For aspiring professionals eager to make their mark in the technology-driven sales industry, Chen offers sage advice: “Understand the business before chasing the latest technology.” In a landscape inundated with buzzwords and trends, it’s essential to anchor innovation in real-world needs. By empathizing with clients’ pain points and focusing on meaningful solutions, aspiring professionals can carve out a niche in this dynamic field.

In the ever-shifting tides of technology and commerce, Sales Marker and visionaries like Shin Chen stand as beacons of innovation, guiding businesses toward a brighter, more prosperous future.

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