Ben Sadgrove, COO of Tradeview Markets

The journey into the world of finance was an unexpected one for Ben Sadgrove, the Chief Operating Officer (COO) of Tradeview Markets. His aspirations initially leaned towards a career in professional rugby, with dreams of representing the Australian national team, the Wallabies. However, despite his talent on the field, he fell short of his goal. “Rugby was my passion, and I had my sights set on playing at the highest level. But sometimes, life takes you on a different path,” Sadgrove reflects.

Undeterred by this setback, Sadgrove chose to embark on a different path, using rugby as a means to explore the globe. His journey led him to the bustling streets of New York City, where he joined the ranks of the New York Old Blue rugby team. Little did he know, this decision would shape his future in ways he couldn’t have imagined. “I never expected that joining a rugby club in New York would lead to such significant opportunities. Sometimes, chance encounters can change the course of your life,” Sadgrove remarks.

It was at this rugby club that Sadgrove crossed paths with Tim Furey, the future owner and CEO of Tradeview Markets, and Kirk Miller, who would become the head of HR. What began as a mere encounter evolved into enduring friendships and laid the foundation for a new career trajectory. “I met Tim and Kirk at the rugby club, and we hit it off instantly. Little did I know that they would become not only my business partners but also lifelong friends,” Sadgrove recalls with a smile.

Sadgrove’s foray into the world of Forex commenced in 2007, when Furey invited him to join Tradeview Forex, a nascent company at the time. Before this opportunity, Sadgrove was engaged in selling office supplies, reminiscent of the popular TV show “The Office.” Faced with the prospect of a career pivot, Sadgrove seized the chance for change. “Joining Tradeview Forex was a turning point for me. It was a leap of faith, but I knew I had to seize the opportunity,” Sadgrove explains.

Starting as a sales associate, Sadgrove embarked on the daunting task of reaching out to potential clients with a stack of old leads. Despite the initial challenges, he gradually found his stride and honed his sales pitch, achieving a level of success that secured his place within the company. “Those early days were tough, but they taught me resilience and perseverance. I had to prove myself in a new industry, but it was worth it,” Sadgrove reflects.

With each milestone achieved, Sadgrove delved deeper into the complexities of Forex products and cultivated lasting relationships with clients. His dedication and expertise propelled him through the ranks, from opening individual accounts to introducing brokers, then white labels and Clearing accounts. “Every step of the way, I learned something new. It was a journey of growth and self-discovery,” Sadgrove says.

In 2015, Sadgrove’s perseverance and commitment were rewarded with a promotion to the role of COO. Tasked with spearheading the expansion of Tradeview Markets, he played a pivotal role in transforming the company from a small team of 15 employees to a global workforce of 160. “As COO, I have the privilege of leading a talented team and driving the company’s growth. It’s been an incredible journey, and I’m proud of what we’ve achieved together,” Sadgrove adds.

The Rugby Roots of Tradeview Markets

The essence of Tradeview Markets is deeply intertwined with the spirit of rugby. As Sadgrove reflects, “Tradeview’s DNA has always been in Rugby, as mentioned I met Tim playing rugby and we use the same values that we learnt playing with our company today.” This ethos emphasizes teamwork over individualism, fostering a culture where every member is accountable for each other’s growth and success.

“In rugby, you learn that you’re only as strong as your team. That principle guides us at Tradeview, where we prioritize collective success over individual achievements,” Sadgrove affirms. Central to Tradeview’s philosophy is a commitment to supporting amateur rugby clubs worldwide, particularly women’s teams. “We respect where we came from, and it’s our responsibility to give back to the sport that has shaped us,” Sadgrove emphasizes.

While the brokerage industry boasts numerous players, Sadgrove acknowledges that differentiation can be challenging. “There is very little difference between the top brokers. We all promise the same things,” he admits. However, Tradeview distinguishes itself through an unwavering dedication to providing the best customer experience. “At Tradeview, we’re not content with just meeting industry standards. We strive to exceed expectations by offering unparalleled customer service,” Sadgrove asserts.

Moreover, Tradeview prides itself on its extensive range of tradable products, setting it apart from competitors. “We believe we also offer the most tradable products,” Sadgrove states. Unlike many brokers who solely offer MetaTrader 4 (MT4), Tradeview provides access to a diverse array of platforms, including MT5, cTrader, and real on-exchange US equities and futures.

Established in 2004 and regulated in multiple jurisdictions, Tradeview is a multi-asset brokerage firm catering to both retail and institutional traders. Its comprehensive suite of services grants clients access to various markets, including forex, stocks, futures, and contracts for difference (CFDs) on currencies, stocks, indices, energy markets, and precious metals.

“Our mission is to provide unmatched online trading solutions to traders and investors worldwide,” Sadgrove declares. Tradeview achieves this by offering a wide range of proprietary and third-party software, such as MetaTrader 4, MetaTrader 5, cTrader, and Currenex, as well as automated trading solutions like Communitraders, Tradeview Trader Pro, and TradeGateHub. “In everything we do, we are driven by our passion for trading and our commitment to creating the ultimate customer experience,” Sadgrove affirms.

Shaping the Future with Commitment to Innovation

Sadgrove’s vision for the future of Tradeview Markets is crystal clear: to prioritize unparalleled customer care while continually expanding the range of products and services offered. “Our vision is simple: to maintain our loyal clientele by providing second to none customer care,” Sadgrove emphasizes. “At Tradeview, our customers are our top priority.”

Recognizing the paramount importance of customer satisfaction, Tradeview opts to invest heavily in technology rather than allocate substantial resources to marketing endeavors. “Instead of spending millions of dollars on marketing, we continue to reinvest in technology,” Sadgrove reveals.

“We understand that the key to success lies in offering a diverse range of products and services,” Sadgrove asserts. Tradeview’s tech team, spearheaded by Carlos Ladino and Marcela Aguillon, has developed several proprietary software solutions to enhance the trading experience.

“Our amazing tech team has created a number of proprietary software,” Sadgrove proudly declares. Among these innovations are the Multi-Account Manager (MAM), “CommuniTraders” (copy trader), and “Tradegatehub,” a free platform offering strategic market insights and connecting clients with professional traders.

“Additionally, we are thrilled to announce the launch of our own bridge called ‘Vulkan,’ providing clients with seamless access to all our products,” Sadgrove announces. Tradeview’s commitment to innovation ensures that it remains at the forefront of the brokerage industry, continuously adapting to meet the evolving needs of its clients. “We are dedicated to shaping the future of online trading,” Sadgrove concludes.

Redefining Leadership

Sadgrove challenges the conventional notion of a Chief Operating Officer (COO) with his unconventional background and philosophy at Tradeview Markets. “I’m not the traditional COO with the so-called industry pedigree,” Sadgrove acknowledges. Unlike many in his position, Sadgrove’s expertise stems from 13 years of hands-on Forex experience rather than a conventional financial diploma or an MBA from an Ivy League school.

“I believe in the power of real-life experience over traditional credentials,” Sadgrove asserts. His approach is informed by his diverse background, which includes a foundation in rugby—an aspect he believes sets him apart in the world of finance.

Sadgrove’s philosophy is succinct: “You eat what you kill.” This ethos emphasizes individual accountability and self-sufficiency within his team. “At Tradeview, everyone is responsible for their own success,” Sadgrove explains. Unlike traditional models where employees rely on a base salary and handed leads, Sadgrove instills a culture of self-motivation and mutual support.

“My goal is to foster a team-like environment where everyone feels valued and driven to contribute to the company’s success,” Sadgrove affirms. He aims to create an atmosphere where employees are not merely cogs in the machine but integral components driving Tradeview forward.

Looking ahead, Sadgrove’s vision for Tradeview revolves around maintaining its core values while resisting the temptation to emulate larger FX companies. “I believe in staying true to our roots and prioritizing the total trading experience for our customers,” Sadgrove declares. In an industry where many have lost sight of customer-centricity, Sadgrove remains steadfast in his commitment to putting the customer first.

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